Baili NYC is a benchmark project for the transformation and upgrading of the leather goods business district in Sanyuanli, Guangzhou. It is transforming from a traditional wholesale market to an international leather goods industry new landmark that integrates fashion, culture, and tourism. The predecessor of Belle NYC was several old leather goods markets such as Nansen Jia, Senmao, Yisen, and Metropolis in the Sanyuanli commercial district. In 2022, through integration and upgrading, investing over 100 million yuan in renovation, this place will transform into a brand new diversified fashion complex.
It is no longer just a place for wholesale of leather goods, but has built a one-stop service platform integrating luggage exhibition and trade, industry incubation, and Internet transactions. At the same time, Hilton Garden Inn, Burger King, Tims Coffee, Luckin Coffee and other catering and accommodation facilities have been introduced, forming a new commercial ecosystem of "trade and lifestyle".
Belle NYC is committed to enhancing the value of the entire industry chain. By organizing events such as "International Procurement Festival" and "Fashion Show", we help merchants shift from simply "selling goods" to branding and international operations. The project also established a "Brand Pavilion" to cultivate and showcase excellent local brands such as PIDE and MINDESA.
To meet the demands of the new era of commerce, Belle NYC is actively embracing digitization and internationalization.
1. Online platform: We plan to create a "leather version of Xiyin" and establish the "Baili Global Leather Procurement International Website" to provide 24-hour digital exhibition halls for global buyers.
2. Offline experience: The goal of the future is to build a "Leather Culture 3A Tourist Attraction", making it a new landmark integrating culture, business and tourism, integrating eating, drinking, playing, entertainment and shopping.
3. Service Upgrade: In order to serve global merchants well, an "International Volunteer Service Team" has been established to provide multilingual support and create an international business environment.
Nowadays, Belle NYC has become a vivid footnote to the transformation and upgrading of Guangzhou's traditional professional market, and is moving towards becoming a core node of the world's leather goods industry.
